Sammy Fowler L6 Final Major Project – Digital Fashion

Exploring virtual fashion to combat fast fashion waste

With the ever increasing consumption of clothes, fast fashion waste is becoming a major environmental issue in the modern world. Coinciding is the need for social media engagement, and the idea that “we cant be seen in the same outfit twice.” The concept of digital fashion has the potential to solve this, using innovative technology and software such as CLO 3D to create virtual clothes. Many high-end brands such as Balenciaga and OffWhite have started the transition into digital fashion, however there remains a lack of comercial brands offering the concept to the consumer. I aim to design a digital product or brand in order to reduce fast fashion consumption and restore environmental health.