The Digital Media programme delivers a curriculum focused on multimedia production using creative digital toolkits.
The Digital Media programme delivers a curriculum focused on multimedia production using creative digital toolkits. There are three core areas: web design, animation (2D and 3D), and digital imaging. Alongside these, students are encouraged to experiment with a range of other technologies, and they are guided in their efforts towards producing professionally effective and creative projects. Employability skills and insights are introduced from year 1 and are embedded throughout the degree, both through industry visits from creative companies and trips to visit and observe digital studios in the local area. The core theory modules run alongside the practical modules at each level, introducing students to the debates and issues surrounding digital media. Students are encouraged to shift from being consumers of media productions to become creative producers, critics and analysts. Crucially, this critical ability, which is nurtured throughout their degree, informs and enhances their practice. Across years 1 and 2, students hone their individual approaches to the challenges of evolving creative strategies for developing responses to the various module briefs. Once they begin year 3, the emphasis is on their own abilities to propose the thematic direction of their work, and to develop projects using the specialist abilities they have developed. The works on display are selected from all year groups, showcasing how students have developed individual portfolios and responded to assessments involving website development, animation, motion graphics, social media and print media. The variety and quality of the work students produce is a credit to their creative abilities, and the teaching team are really proud to assist them in their progress.